July 26, 2010 - Absolute Outdoor Adds Patented Technology to Their Apparel and Outerwear Lineup

 

For immediate release, St. Cloud, Minnesota

Absolute Outdoor, Inc. announces they have entered into a long term license agreement with ARC Outdoors, to obtain their cold weather, anti-odor and other related nanotechnology.  This will allow for future expansion into the outdoor apparel, outerwear & accessories markets. 

ARC Outdoors, located in Tulsa, Oklahoma was founded in 1988 to provide outdoorsmen with apparel that allows them to remain warm and comfortable while in the outdoors in almost any climate.  ArcticShield patented technology utilizes a thin, multi-layered heat resistant thermal barrier that captures and returns over 90 percent of body heat.

To help solve the need for anti-odor technology in clothing, ARC also developed their X-System brand which offers silver based nanotechnology.  This technology is a cost effective alternative to carbon and has been accepted as the choice for anti-odor products for the outdoor market.

"We are very excited to acquire a patented technology that provides advanced solutions to the performance apparel market, states Dave Cook, Executive Vice President of Absolute Outdoor.   Since ArcticShield and X-System technology is currently primarily focused on the hunting market, this product extension will help expand our existing fall line of business and grow our Onyx brand of outdoor products.  We also welcome the knowledge and expertise that J.T. Griffin, President of ARC Outdoors will bring to our company. This will allow for additional new and innovative products we can offer to our sporting goods customers and the outdoor enthusiast".

Products constructed with the ArcticShield and X-System technology range from head to toe in accessories and outerwear; from jackets, pants, and bibs, to hats, gloves, boot insulators, and base layer systems offered in a wide range of colors and sizes. 

J.T. Griffin, ARC President, adds "we have been privileged to bring technical solutions to the outdoor industry for over ten years and feel equally as privileged to partner with Absolute Outdoor.  Their distribution platform and infrastructure will allow broader product offerings and additional channels to reach end users with the patented ArcticShield and X-System technology.  We look forward to expanding these technologies to a broad spectrum of outdoor customers and consumers under Absolute Outdoor and their Onyx brand, which compliments their branding strategy of "Keeping you there".

For more information, visit Absolute Outdoor, Inc., at www.absoluteoutdoorinc.com or ARC Outdoors at www.arcoutdoors.com.   For further details, call 877.252.2056 x103.

ABSOLUTE OUTDOOR specializes in bringing industry leading, innovative products to the outdoor, sporting goods, and marine markets.   Brands under the Absolute Outdoor umbrella include FULL THROTTLE water sports and ONYX outdoor recreation brands.

 

November 13, 2009 - COMFORT, SAFETY, CONFIDENCE, STYLE

All the benefits packed into Onyx Inflatable Life Jackets

 

St. Cloud, Minnesota (November, 2009)

To be effective, personal flotation devices (life jackets) should not hinder the user's enjoyment, whatever water activity they are participating in. Greater attention has been given to the comfort and style of life jackets, helping to promote wear and increase use. Wearing a life jacket should almost become second nature, just like wearing your seatbelt.

Onyx, the outdoor recreation brand from Absolute Outdoor, introduces their new line of inflatable life jackets that provide comfort, safety, and peace of mind for the sportsman, recreational boater, or flat water paddler. The Onyx Manual and Automatic/Manual stole designs, along with belt pack PFDs, will provide the look and confidence you want on the water with a fit that will have you forgetting you have it on, until you may need it.

The Onyx M-24 Manual Life Jacket provides manual or oral inflation (by pulling the inflation handle or blowing air into the oral tube. It offers a lightweight, comfortable, slender design to keep you cool in warm temperatures, and will not limit your movement. The M-24 features a soft, neoprene collar for all day comfort and reflective piping for greater visibility.

The Onyx A/M-24 Automatic/Manual Life Jacket automatically inflates upon immersion in water or when the wearer pulls the inflation handle. This lightweight, low profile life jacket doesn't restrict your movement, and the durable rip stop fabric resists tears and punctures. It also has reflective piping for visibility and a soft, comfortable neoprene collar.

For ultimate range of motion and compact design, the Onyx M-24 Belt Pack style allows for total freedom of movement and will be the most comfortable PFD you will ever wear. This life jacket fits around your waist, is worn towards the front, and will not hinder movement while casting, paddling, or operating your boat. It inflates by manual activation or oral inflation and includes a zippered pocket for the convenient storage of keys, cell phone, license, etc.

The complete line of Onyx Inflatable Life Jackets allow for total freedom of movement while fishing, wading, flat water paddling, sailing, recreational boating, and hunting. Available in Universal size and not approved for children under 16 years of age. Colors include Red, Navy, and Advantage® Max-4™ Camouflage.

Log on to www.onyxoutdoor.com to see our full line of products and view our instructional video.
For more information contact us at: info@absoluteoutdoorinc.com or call 877.252.2056.

 

September 21, 2009 - It Only Works If You Wear It. Boat Smart, Wear Your Life Jacket

 

Nine out of ten drownings occur in inland waters, most within a few feet of safety and involving boats under 20 feet long.  Most drowning victims had a life jacket available, but chose not to wear it.

Boaters think they will have time to prepare for an accident, time to grab a life jacket and put it on.  In reality, there often is no time.  And once you're in the water, it may be too late.  The fact is it only takes 60 seconds for an adult to drown, and 20 seconds for a child to drown.

Life jacket technology has come a long way - the bulky, ugly, old orange life jacket is a thing of the past. The new designs provide flexible panels, extra large armholes, a shaped fit, multiple pocket options, and more comfortable materials.

Absolute Outdoor wants to make sure you are fully prepared with a proper-fitting and comfortable life jacket when you go out on the water.  Our Full Throttle and Onyx branded products will provide the comfort, safety, and reliability you need while boating, tubing, skiing, fishing, hunting, or paddling.  Visit our websites to learn more.

www.fullthrottlewatersports.com
www.onyxoutdoor.com
www.absoluteoutdoorinc.com

 

September 10, 2009 - Onyx Partners with Mark Davis and Big Water Adventures

 

ONYX, the newly launched outdoor recreation brand from Absolute Outdoor, Inc., announces their joint partnership with Mark Davis, on-water host of Big Water Adventures TV program, airing on The Outdoor Channel.

Absolute Outdoor is based in St. Cloud, Minnesota and specializes in delivering leading innovation to the sporting goods, outdoor, and marine markets.  Products currently available under the Onyx brand are fishing and hunting life jackets, rainwear, and CO2 activated inflatable life jackets or personal flotation devices (PFDs).

"Our Onyx brand offers top-quality, unique, and functional products to add to people's enjoyment on the water, so having Mark as our spokesperson is a perfect fit," states Mary Snyder, VP of Marketing at Absolute Outdoor.  His expertise and passion for fishing and his love for the outdoors will benefit us as we grow our outdoor recreation categories. Since he fishes and hunts all over the world, we will gain global exposure for our Onyx products and brand - we are very excited to be partnering with him."

"I was absolutely thrilled when Absolute Outdoor company signed on for the 2010 season of Big Water Adventures, says Mark Davis, TV Host.  In the time I have been working with them, I know they LIVE to design the best products in every category they enter.  The new Onyx products they are debuting are tailored to the avid angler with not only durability, value, and comfort, but most importantly...FUNCTION.  I am very excited to be a part of the first year launch of the Onyx brand.  I will be utilizing these products in upcoming TV episodes in locations from Alaska to Costa Rica."

Part of the sponsorship will include a "30 seconds that could save your life" segment integrated into the Big Water Adventures show.  This will feature products and tips that address on-the-water situations, be it life jacket use or the proper rainwear for foul weather conditions.

For additional information, contact Absolute Outdoor, Inc. at: phone - 877.252.2056, e-mail - absolute@absoluteoutdoorinc.com, or visit us online at www.absoluteoutdoorinc.com or www.onyxoutdoor.com

To learn more about the Big Water Adventures TV program and show schedule, visit http://www.outdoorchannel.com/Shows/BigWaterAdventures.aspx

 

June 1, 2009 - Absolute Outdoor launches new, innovative outdoor recreation brand: Onyx - www.onyxoutdoor.com

 

Established January 1, 2009, Absolute Outdoor, Inc. is a global water sports, outdoor, and marine products company offering new technology and innovation to encourage and enhance the fun, excitement, adventure and trust of spending time on the water or in the outdoors.  Brands included under the Absolute Outdoor umbrella are the newly launched outdoor brand: Onyx – which provides reliable, dependable, trustworthy gear for fishing, hunting, boating, hiking, camping, or any other outdoor adventure.  Explore the outdoors in a new way and view our exciting line up of products sure to make your good experience…great.  Onyx products will keep you outdoors longer.

Absolute Outdoor is affiliated with Kent Sporting Goods Company, a New London, Ohio based company specializing in a multi-brand portfolio of water sports and marine products.

Onyx offers top-quality products to the outdoor recreation market which are unique and innovative and sure to add to your enjoyment in, on, or around the water.  Our products will enhance your zest for outdoor and leisure living and allow people of all ages to enjoy and spend more time in the outdoors.  Onyx...Keeping You There.